Cogwise Software designs new site recognized by AdAge.com
NEW YORK (AdAge.com) -- If the web's Long Tail can unite a Dokken fan with a tattered 1983 set list, why can't it provide a local sponsor for a hair-metal-tribute-band tour?
A new web platform called Sponsor Pitch aims to make the process of linking brands with properties open, easy and cheap enough to accommodate partnerships of every size, so everyone from Dokken to doppelgangers such as Rokken can find funding.
Music sponsorships make up a large but not overwhelming proportion of the opportunities available through Sponsor Pitch, which is in closed beta and set for public release in the first quarter of 2009. Founder Kris Mathis said by the official launch he hopes to feature an assortment of properties that extend far beyond music.
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